Strategic direction
Dismantling the systemic barriers to animal protection and conservation.
By leveraging the law through legal advocacy, evidence-based policy engagement and strategic litigation, we work to dismantle the systemic barriers to animal protection and conservation.
Pillars
Two pillars, each feeding the other.
Strategic Litigation
Court action to create significant change in law, policy and public awareness.
Legal Policy & Advocacy
Programmes addressing systemic gaps in animal welfare and conservation, spanning Justice for Wildlife, Farmed Animal Advocacy, and Education & Awareness.
Change we seek
Respect
All animals are treated with respect and compassion and have voices in the law.
Wild, captive, farmed and working animals are free from exploitation and cruelty.
Law
The power of law effectively applied.
People have the urgency to protect, using the law as a tool to protect and safeguard the welfare of animals and the environment.
People
Collaboration that empowers change.
Communities, policymakers and organisations working together, using the law as an advocacy tool for a just and sustainable future for biodiversity preservation and conservation.
Our theory of change, in one sentence
When communities, enforcement agencies and policymakers are equipped to use the law — and when the courts are made to apply it — the systemic barriers to protecting animals and biodiversity in Africa come down.
The full document
Our complete strategic direction — including the assumptions underpinning it — is published alongside our other reports.
Reports & publications